Case study

Keeping Up with the Verstappens


Past, Present, and Future featuring Max Verstappen, Jos Verstappen, and David Coulthard discussing all aspects of Formula 1, presented by CarNext. In a compelling conversation, they compare the differences in technology, training and media giving a fresh perspective on the sport and its history.

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How do you interview a person that is interviewed almost every single day? As part of the Carnext in-house team, we developed a unique concept to activate the sponsorship asset Max Verstappen through a state-of-the-art podcast episode interviewing a father-son duo, hosted by non other than David Coulthard. Three heavyweights deliver punch line after punch line for an unforgettable 1-hour podcast experience delivering endless joy to the CarNext audiences and beyond.

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Destination: Charging