Keeping Up with the Verstappens Case Study Astra

Past, Present, and Future featuring Max Verstappen, Jos Verstappen, and David Coulthard discussing all aspects of Formula 1, presented by CarNext. In a compelling conversation, they compare the differences in technology, training and media giving a fresh perspective on the sport and its history.

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what we worked on

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How do you interview a person that is interviewed almost every single day? As part of the Carnext in-house team, we developed a unique concept to activate the sponsorship asset Max Verstappen through a state-of-the-art podcast episode interviewing a father-son duo, hosted by non other than David Coulthard. Three heavyweights deliver punch line after punch line for an unforgettable 1-hour podcast experience delivering endless joy to the CarNext audiences and beyond.

Keeping Up with the Verstappens

Past, Present, and Future featuring Max Verstappen, Jos Verstappen, and David Coulthard discussing all aspects of Formula 1, presented by CarNext. In a compelling conversation, they compare the differences in technology, training and media giving a fresh perspective on the sport and its history.

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Destination: Charging